Library User Services Specialist
Van Houten Library
Richard Donegan, Interim Director of Circulation and Interlibrary Loan
The Library User Services Specialist is responsible for marketing and promoting library services and programs through a variety of channels including print and online newsletters, library websites, events, displays, and social media platforms to support the curricular and research endeavors of the university. Under the supervision of the Director of Circulation and Interlibrary Loan, the specialist works closely with administration to create and implement strategies to increase visibility of the university library. The position demands a self-starter with proven strong customer service and communication skills, excellent organizational ability, and the skills to handle a broad spectrum of duties. The specialist will be the point of contact to assist with all matters related to user services and resource sharing services in absence of
the Director and Evening Library Supervisor. The successful candidate will have an eye for detail, strong analytical skills, and have the ability to make independent judgments.
The incumbent will work a flexible schedule as necessary, including open houses, special events, and occasional evening hours. The typical work schedule for fall and spring semesters is Sunday to Thursday (Sunday, 1:00 pm to 9:00 pm; Monday to Thursday, 10:00 am to 6:00 pm). The work schedule for summer sessions varies, depending on the academic calendar and the needs of the library.
1) Execute and maintain continuity of the library’s marketing and communication strategies and activities.
2) Create and implement all aspects of promotional and publicity materials, including print and online newsletters, social media posts, digital programming events, digital media wall posts, exhibits displays, flyers, brochures, and video presentations.
3) Cultivate relationships with appropriate university groups (student services, faculty services, Strategic Communications, media relations) to coordinate, develop library stories, and implement outreach activities to promote library services..
4) Create, design, and administer surveys to gather information on uses of library services and resources; analyze data to assess effectiveness of marketing messages, and refine activities appropriately.
5) With directives from administration and staff, manage web content to promote library services, programs, and resources; ensure web content is accurate and updated.
6) Actively participate in cross-library teams to create new promotional materials to enhance existing services and resources to deliver point-of-need support to students and faculty.
7) Perform user services duties as scheduled, assist library patrons with identifying and locating information in electronic and print formats, and provide paraprofessional reference assistance when necessary.
8) Provide oversight and training to the user services staff and student assistants; develop and maintain training documents and videos to create efficiency and enhance daily workflows.
1) Provide tours of the library for open houses and prospective student/parent visits, as assigned.
2) Serve on departmental committees and participate in various library projects and programs as necessary.
3) Participate in the maintenance of the Alma library management system, user management, and resource sharing functions.
4) Use data from marketing and promotion activities to provide input in setting and modifying policies and procedures to improve user services and resource sharing services.
5) Perform other related duties as assigned.
1) Professionalism - conducts oneself at all times in an ambassadorial, committed and personable manner demonstrating respect for the position, fellow colleagues, departmental integrity and the university's best interest.
2) Customer Focus/Service Orientation - focuses one's efforts on identifying and meeting internal and external customer's needs in a manner that provides satisfaction for the customer, within the parameters of the position and the available resources, cognizant of departmental and/or university policy and authorized practices.
3) Teamwork/Collaboration - willingly cooperates and works collaboratively toward solutions which generally benefit all involved parties; works cooperatively with others to accomplish departmental and university objectives.
4) Communication - demonstrates the ability to clearly express ideas, thoughts and concepts verbally and/or in writing, as appropriate to the position and task at hand.
5) Accomplishment Aptitude - establishes and follows through on a systematic course of action for self or others to assure accomplishment of a specific objective. Determines priorities and allocates time and resources effectively producing desired results at the level expected for the position.
1) Bachelor’s degree and demonstrated record of excellence with substantial background and experience in graphic design, marketing/communications (at least three (3) years) and considerable understanding of library principles, knowledge, and experience (at least two (2) years).
2) Must have demonstrated customer service skills, verbal and written communication skills, including aptitude to communicate effectively in both individual and group settings.
3) Must have demonstrated knowledge and proficiency with library computer systems and software including Microsoft Suite (Excel, Word, PowerPoint, and Publisher) and Google Suite (Docs, Sheets, Slides, and Forms ).
4) Must have demonstrated experience with digital design tools (Adobe Suite, Illustrator), web authoring tools (HTML, CSS), and social media platforms (Instagram, Snapchat, Facebook, LinkedIn, Pinterest, and Twitter).
5) Must have demonstrated experience employing marketing and communication strategies to create publicity materials and maintain social media accounts.
6) Must demonstrate an understanding of data analytics to design and administer surveys and reports; provide recommendations for service improvements based on gathered data and information.
7) Ability to carry, push, pull, or lift up to 50 pounds. Ability to sit or stand for extended periods, including working substantial hours at the computer.
8) The formal education and experience prerequisites may be waived at the university’s discretion if the candidate can demonstrate to the satisfaction of the university an equivalent combination of education and experience specifically preparing the candidate for success in the position.
1) An accredited MLS/MLIS/MSLS degree or a Master’s degree in marketing or communication is preferred.
2) Academic library experience is preferred; advanced experience using library management systems, electronic resources, and databases is preferred.
3) Required of the position is an individual who is energetic, optimistic, and has a supportive attitude.
4) Required excellent organizational skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring accuracy of work through attention to detail.
5) Commitment to professional growth by maintaining technical knowledge and skills through continuing education.
Special Instructions to Applicants:
REQUIRED: Resume, cover letter and (2) original examples of your promotional materials.